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Transforming an AngularJS E-commerce Store to WooCommerce Excellence

Introduction

Our client, a premium gifting service catering to a high-end clientele in Colombo, Sri Lanka, faced severe visibility challenges. Despite having a beautifully designed AngularJS website, they struggled with poor search engine visibility and technical SEO complications.

Problem

Even though Google Search Console was installed, verification issues persisted due to the nature of the single-page AngularJS app. This limited visibility led to poor search engine rankings.

Our Solution

We transitioned the client’s platform from AngularJS to WooCommerce, creating a crawler-friendly website with clear HTML structures. We effectively configured Google Search Console and Google Tag Manager and deployed targeted SEO optimizations for strategic keywords.

Results Achieved : Within five months

  • Significant improvement in Google rankings, with critical keywords securing positions as high as #2.
  • More than 15 additional keywords reaching position 3, boosting organic visibility significantly.
  • Improved organic traffic and an increase in brand exposure within the targeted high-end market in Colombo.