Digital Marketing


Search Engine Optimization (SEO)


Search Engine Optimization (SEO)


Out of all the marketing trends that have come and gone since the rise of digital marketing, one has planted its little feet and stood strong through a myriad of rising and burning marketing strategies.

SEO has stayed one of the most important parts of any digital marketing campaign, even with the introduction of social media and Facebook Messenger. As marketers, we all want that top result on Google. The only thing we want more is for somebody to tell us how to get it.

Social Media Marketing


Social Media Marketing


Just as you need someone to market your products or services in the market-place, you also need a Digital Marketing team if you are going to use the social media to find customers, promote your business and services in Facebook, YouTube, Instagram, etc.

Content Management


Content Management


After creating the website, you might think now the job is over. No is the job starting. Google checks and analyse the content from four main aspects as per the quality rating guideline. Those aspects are Expertise, Authority, Trust (E-A-T) and Maintenance.

After doing a great job with the website if you are abandoning the website, Google will also abandon you. That is why IF Solutions we advise and help you with content updates.

Email Marketing


Email Marketing


Email is a vibrant channel for marketers to connect with consumers on many fronts, providing an important value exchange between consumers and industry. Marketing emails can range from promotional offers and shipping confirmations to user surveys and distributing information tailored to users’ needs and interests.

At the same time, consumers are faced with inbox overload ranging from spam and malicious email to excessive email not aligned to their interests. The Internet Society’s Online Trust Alliance analyses email marketing and unsubscribe practices each year to provide insights and guidance for enhancing this important connection.

Copy Writing


Copy Writing


Did you know that in the Internet Marketing world your writing skills often determine your income?

That can be kind of scary, but the great new is that ANY improvements in your copywriting can improve your sales. IF Solutions stick with fundamentals of copywriting so our clients can dramatically improve your results.

IF Solutions’s goal is to help client’s get more clicks, more subscribers and more sales with copy writing.

Community Management


Community Management


Community management is the process of building an authentic community among a business’s customers, employees, and partners through various types of interaction. It’s how a brand uses opportunities (in person and online) to interact with their audience to create a network in which they can connect, share, and grow.

Content Marketing


Content Marketing


Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

These contents should be promoted without spending money on advertising the content. Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

Digital Marketing Strategy


Digital Marketing Strategy


Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

If you’re new to digital marketing, it may feel overwhelming. We get that…

But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

Now, think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.

Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched. Today, most purchasing decisions begin online. That being the case, an online presence is absolutely necessary—regardless of what you sell.

The Customer Value Journey is the strategic foundation of everything we do here at IF Solutions. It’s the master template upon which every other digital marketing discipline and tactic is built. Learn all 8 stages and how you’ll use them to create a winning strategy for your business.